Jeremy Mayes, the author of the PPC Discussions blog, told about his two-month experiment: Jeremy tracked every AdWords ad he clicked and created a detailed statistics for every click. He managed to click more than 1000 ads during these two months. Along with many interesting data he found out one astonishing fact: about 11% of all clicks lead to dead pages! The reasons for dead pages may be different – server errors, removed or renamed landing pages, site down, typos in destination URLs or even malice – but the result is empressive – 11% of advertisents simply don’t work, meaning 11% of all the advertising funds are just wasted!
What can be done to avoid losses? Jeremy recommends monitoring the landing pages with website monitoring services. If a landing page goes down or gets accidentally removed, you will be the first who finds out.
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