Website Monitoring Blog » ads http://www.fastmonitoring.com web site monitoring :: web server performance :: website uptime Wed, 30 Jun 2010 13:28:00 +0000 en hourly 1 http://wordpress.org/?v=3.0 11% of AdWords Ads Lead To Dead Pages http://www.fastmonitoring.com/2008-11-25/adwords-ads-dead-pages/ http://www.fastmonitoring.com/2008-11-25/adwords-ads-dead-pages/#comments Tue, 25 Nov 2008 13:16:48 +0000 Alex Ivanoff http://www.fastmonitoring.com/?p=65 Jeremy Mayes, the author of the PPC Discussions blog, told about his two-month experiment: Jeremy tracked every AdWords ad he clicked and created a detailed statistics for every click. He managed to click more than 1000 ads during these two months. Along with many interesting data he found out one astonishing fact: about 11% of all clicks lead to dead pages! The reasons for dead pages may be different – server errors, removed or renamed landing pages, site down, typos in destination URLs or even malice – but the result is empressive – 11% of advertisents simply don’t work, meaning 11% of all the advertising funds are just wasted!

What can be done to avoid losses? Jeremy recommends monitoring the landing pages with website monitoring services. If a landing page goes down or gets accidentally removed, you will be the first who finds out.

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